Measur is a tool that analyses and ranks articles that mention your company. Providing a single score that measures the quality of your PR efforts.
A single score that taps into AI to analyse articles you are mentioned in, so you can measure value rather than counting number of articles. Article Score factors include:
Brand exposure in text
Brand exposure in images
See how many visitors an article has referred to your website with key stats such as:
Average time on page
Measur has access to millions of news sources, ensuring that your brand’s mentions are automatically picked up:
Up to 5 years historical data
The PR world still relies on counting ‘number of articles’ to prove value. The Article Score digs deeper and measures quality and value, providing a robust KPI that you can share with CMOs, CEOs or clients.
Stop switching back and forth from media monitoring tools, Google Analytics and Excel to monitor the impact of PR. With Measur you can track everything in one place.
With traffic attribution you can finally see which articles and websites are fuelling your bottom line, allowing you to focus your PR efforts on them going forward.
We believe accurate media monitoring should not only be reserved for Fortune 500 companies. Our paid plan start at £90, a fraction of what our competitors charge.